Harmonic Powers WRAL-TV’s ATSC 3.0 Experimental TV Station
Harmonic’s Broadcast Encoders Enable the Broadcaster to Make a Seamless Transition From ATSC 1.0 to ATSC 3.0
Expected to be completed later this year, ATSC 3.0 is a new suite of digital television standards that leverage advanced modulation technology, IP delivery as the transport mechanism and HEVC compression to provide the most robust television service possible. Using the next-generation television system, broadcasters will be able to deliver a range of offerings including interactive services and enhanced video and audio capabilities to increase viewer satisfaction and quickly monetize content.
“As TV display size and fidelity increase, the video complexity increases. In the ATSC 3.0 environment, the use of advanced compression techniques will be critical for stations to continue delivering quality products while maximizing bandwidth efficiency and ensuring a superior television viewing experience,” said Doug Triblehorn, regional vice president for North American Broadcast at Harmonic. “Our broadcast encoders make picture quality a priority objective, delivering pristine UHD for a more immersive experience with higher resolution and HDR processing for better contrast. We’re proud to partner with WRAL on this trial, which will set the benchmark for ATSC 3.0 deployments in the North American broadcast market.”
Further information about Harmonic and the company’s products is available at www.harmonicinc.com.
The forward-looking statements contained in this press release are also subject to other risks and uncertainties, such as those more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2015, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.