How a Leading Telco Operator Sets the Standard for OTT Quality of Experience?

Beyond improving video quality, Harmonic’s EyeQ solution reduces bandwidth and CDN costs by 50 percent with a fast ROI.

Delivering a better Quality of Experience

A leading telco operator wanted to enhance the quality of experience provided to OTT subscribers across all networks, on all screens, including TVs. Key requirements in a video compression solution include superior video quality, bandwidth savings and support for its existing H.264 infrastructure.

DELIVERING A BETTER QUALITY OF EXPERIENCE

A leading telco operator wanted to enhance the quality of experience provided to OTT subscribers across all networks, on all screens, including TVs. Key requirements in a video compression solution include superior video quality, bandwidth savings and support for its existing H.264 infrastructure.
The operator wanted to deliver a better quality of experience (QoE) for its ABR service over managed broadband and unmanaged (i.e., fixed and wireless broadband) networks to gain an edge in a fiercely competitive market. The operator owns distribution rights for popular European football content, which causes huge traffic load, network stress and extra CDN costs. A video compression solution that would ensure superior QoE, while providing bandwidth saving that had direct impact on interconnection fees and CDN costs was critical. It was important that the operator choose a solution that supports existing codecs (e.g., AVC) in order to avoid completely overhauling its network infrastructure and ensure an easy migration to HEVC. In addition, the solution needed to work with an already deployed ecosystem, including packager, ad insertion, CDN and clients.
The Play-by-Play

The operator wanted to deliver a better quality of experience (QoE) for its ABR service over managed broadband and unmanaged (i.e., fixed and wireless broadband) networks to gain an edge in a fiercely competitive market. The operator owns distribution rights for popular European football content, which causes huge traffic load, network stress and extra CDN costs. A video compression solution that would ensure superior QoE, while providing bandwidth saving that had direct impact on interconnection fees and CDN costs was critical. It was important that the operator choose a solution that supports existing codecs (e.g., AVC) in order to avoid completely overhauling its network infrastructure and ensure an easy migration to HEVC. In addition, the solution needed to work with an already deployed ecosystem, including packager, ad insertion, CDN and clients.

The operator chose Harmonic’s EyeQ™ real-time, content-aware video compression solution integrated with third-party teleport, playout and encoding services. Using Harmonic’s solution, the operator can provide high-quality HD live content to over 150,000 subscribers on a wide range of connected devices, including set-top boxes, Apple TVs and Android™ applications on streaming media devices and LG TVs. Beyond enhancing subscribers’ QoE, Harmonic’s EyeQ solution significantly reduced the operator’s bandwidth and CDN costs by up to 50 percent, helping them realize 100 percent ROI within a few months.

Harmonic’s EyeQ content-aware video compression solution optimizes the video quality, even over constrained OTT networks, reducing buffering by a factor of four and improving QoE for end-users. As more high-resolution profiles are selected, less toggling between profiles occurs with EyeQ. In particular, the EyeQ solution reduces the network load during peak streaming events, such as live sports.

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Leading Telco Gets Results

By deploying Harmonic’s EyeQ solution, the operator is able to deliver higher video quality for subscribers of its OTT multiscreen services, especially on non-managed networks (i.e., ISPs and mobile) and on TV screens. EyeQ reduces bandwidth consumption by an average of 50 per cent, therefore lowering interconnect and CDN costs, enabling the operator to achieve ROI in a short amount of time — just several months.

learn more about EyeQ

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It's easy to stay in the know when you join the Harmonic Connection. By filling out this form, you'll be signing up to receive our monthly newsletter filled with tips, news and topics that are trending in the industry. We promise once a month, you'll receive the newsletter you've been waiting to open.