The operator wanted to deliver a better quality of experience (QoE) for its ABR service over managed broadband and unmanaged (i.e., fixed and wireless broadband) networks to gain an edge in a fiercely competitive market. The operator owns distribution rights for popular European football content, which causes huge traffic load, network stress and extra CDN costs. A video compression solution that would ensure superior QoE, while providing bandwidth saving that had direct impact on interconnection fees and CDN costs was critical. It was important that the operator choose a solution that supports existing codecs (e.g., AVC) in order to avoid completely overhauling its network infrastructure and ensure an easy migration to HEVC. In addition, the solution needed to work with an already deployed ecosystem, including packager, ad insertion, CDN and clients.
The operator chose Harmonic’s EyeQ™ real-time, content-aware video compression solution integrated with third-party teleport, playout and encoding services. Using Harmonic’s solution, the operator can provide high-quality HD live content to over 150,000 subscribers on a wide range of connected devices, including set-top boxes, Apple TVs and Android™ applications on streaming media devices and LG TVs. Beyond enhancing subscribers’ QoE, Harmonic’s EyeQ solution significantly reduced the operator’s bandwidth and CDN costs by up to 50 percent, helping them realize 100 percent ROI within a few months.
Harmonic’s EyeQ content-aware video compression solution optimizes the video quality, even over constrained OTT networks, reducing buffering by a factor of four and improving QoE for end-users. As more high-resolution profiles are selected, less toggling between profiles occurs with EyeQ. In particular, the EyeQ solution reduces the network load during peak streaming events, such as live sports.