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The video industry has been working hard to create a unified delivery workflow for the predominant streaming formats HLS and DASH that can provide the same quality level as traditional broadcast. Having separate delivery workflows for the different streaming formats creates additional costs related to processing, caching and storage. It also means more complexity.
With the explosive growth of subscription VOD services, OTT streaming has already become mainstage for on-demand content. The new OTT frontier is now for live or linear streaming. Delivering low latency streams may be a key ingredient to bring live OTT streaming to the mainstage.
Global video streaming revenues are expected to reach $184.3 billion by 2027, according to Grand View Research, at a CAGR of 20.4% from 2020 to 2027. As video streaming subscriptions rise, more and more video service providers are adopting cloud services for media processing and delivery.
2020 has so far seen a significant increase in the number of broadband subscribers being serviced by a virtualized CMTS. More and more cable operators are preparing to make the move from rigid legacy hardware to mature, agile, future-proof virtual solutions. Let's explore some of the reasons for this industry pivot and the expansive opportunities that a virtualized cable access network offers.
OTT video consumption is rising rapidly. To effectively manage bandwidth congestion, some popular streaming services are reducing their bitrate by 25%. Here, we’ll help shed light on why and also give some guidance on what can be done in both the short and mid-term to cope.