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Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

Blog Feature
SVOD vs TVOD vs AVOD: What’s the Best Content Delivery System?

Online services like YouTube, Netflix, and Hulu have fundamentally changed the way we view our TV shows, videos and sporting events so much so that 70% of consumers now believe streaming subscriptions offer better services than traditional TV.  In fact, streaming is now mainstream behavior in the United States, with VOD households growing by more than 25 percent in the past two years. The term coined to represent this era in entertainment and media is video-on-demand, or VOD.   

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Blog Feature
Cloud Portability and Neutrality Become Must Haves For Video Streaming

Global video streaming revenues are expected to reach $184.3 billion by 2027, according to Grand View Research, at a CAGR of 20.4% from 2020 to 2027. As video streaming subscriptions rise, more and more video service providers are adopting cloud services for media processing and delivery.

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Blog Feature
Switch to Software Studio Production: 7 Essential Points To Consider

The dominance of software in the media and entertainment industry continues to percolate into the areas where hardware devices and control surfaces have dominated in the past, bringing us closer to a reality where all-COTS and all-software-defined environments are possible. 

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Blog Feature
Transcode Video in the Cloud to Streamline OTT Multiscreen Delivery

The number of video streaming devices used per household is growing steadily. Recent research states that 31% of adults watch video via a connected TV device daily. And about three-quarters of all TV households in the U.S. today have at least one connected TV device, with an average of 3.9 devices per connected TV household. But also, outside of the US, there is a global trend of watching video on multiple screens. One report found that more than 75% of worldwide video viewing is mobile. Due to the rise in mobile viewing, video transcoding has become a critical task for broadcasters, pay-TV operators and content providers.

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Blog Feature
The Migration Path to All-IP Infrastructures

The media industry is moving to All-IP infrastructures, and it’s a progressive process. Whether due to budget or workflow constraints, switching to all-IP overnight can pose challenges for many broadcasters. However, Hybrid SDI and IP solutions help bridge the gap. Hybrid solutions let broadcasters keep a foot in both the SDI and IP environments until they’re ready to make the leap to a complete, all-IP infrastructure.

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Blog Feature
Using the Cloud for Primary Distribution of Linear OTT Content

We’ve entered the golden age of video streaming, and OTT video consumption is flourishing. In fact, research shows that global OTT revenues will more than double by 2024. The popularity of OTT video services has placed a renewed focus on primary distribution. Primary distribution refers to the delivery of a fully originated channel by a programmer to distribution partners. These include pay-TV operators, free-to-air broadcasters and OTT platforms.

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