Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

The Benefit of Playout for Customizing Content at the Edge
In the dynamic realm of media and broadcasting, staying ahead means embracing technological advancements as they unfold. Among these advancements, the integration of edge playout in satellite/IP...
July 10, 2024
2-Minute Read
Vice President, Video Customer Solutions
SVOD vs TVOD vs AVOD vs HVOD: Video Monetization in VOD Explained
The OTT or streaming video market is rapidly transforming the entertainment industry. The global OTT market is projected to reach US $325 billion by 2024 and $420 billion by 2028. This growth...
February 13, 2024
13-Minute Read
Video Industry Trends and Technologies to Follow in 2024
The landscape of video streaming and content delivery is evolving rapidly, with 2024 poised to be a pivotal year for the industry. This transformation is driven by a convergence of technological...
February 1, 2024
7-Minute Read
Vice President, Video Customer Solutions
Ultimate Guide to Low Latency Streaming
The video streaming industry is expected to grow substantially, projected to reach $420 billion by 2028. Success for streaming services depends on important factors. Low-latency streams are crucial...
November 30, 2023
11-Minute Read
Senior Manager, Encoding
Driving Results with Addressable Advertising: A Comprehensive Overview
Addressable advertising is gaining significant popularity and disrupting the advertising paradigm. According to Ampere Analysis, as of 2022, addressable advertising already makes up 17% of global TV...
November 30, 2023
8-Minute Read
Watermarking Technology: Revolutionizing the Video Streaming Industry
Video piracy in the world of streaming is on the rise. A study by Parks Associates predicts that piracy rates for U.S. streaming services in film and television programming will increase from 22% in...
October 30, 2023
6-Minute Read
Senior Manager, OTT & IPTV Solutions

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