NatExpo 2013 Recap
The Harmonic EMEA tradeshow year came to a conclusion this week at NatExpo 2013 in Moscow.
With temperatures at an unseasonable 3-5 Celsius, exhibitors and visitors descended on the Crocus Expo Hall to come and see the latest that broadcasters, vendors and systems integrators have to offer for the eastern European market.
At the Harmonic booth, the 4K Ultra HD demo proved to be the main attraction. The stunning video quality produced with Harmonic’s HEVC-ready ProMedia suite, shown on a 65” Sony Bravia screen, drew a constant crowd of impressed spectators, and the knowledgeable Russian and CIS visitors were quick to pepper the Harmonic team with questions.
Harmonic’s Spectrum servers and MediaGrid storage systems are well regarded in the region, and at NatExpo there was a high level of interest in the Spectrum MediaDeck 7000 server, Spectrum ChannelPort integrated playout module and MediaGrid shared storage systems. Demos of the ProMedia Carbon file-based transcoding solution were also well attended.
With this year’s NatExpo at a new location, some exhibitors may have had concerns over possible attendance drop-off, but the heavy visitor traffic proved that this region continues to embrace new technology. Demand for high-quality video production across all platforms remained strong. The future of video in Russia and CIS certainly looks bright.
– Nik Forman, Field Marketing Manager, EMEA, Harmonic