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The Challenge

Live sports events inspire audiences and auto racing is no exception. Fans crave the excitement of holding the wheel in a tight curve before screaming to the finish line.

For INDYCAR, a major U.S. racing organization, the goal was to provide value to viewers using the app, especially on race days. They wanted to increase the number of app users and improve fan engagement without expanding the budget.

The plan was to deliver two live video streams from selected vehicle cockpits, and tens of live audio streams from every pit crew on the track, for each race in the season.

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The Solution

The racing organization chose our VOS®360 Live Streaming Platform, and we kept the pace. Deploying at racing speed requires expertise, adaptability, and real-world experience. We designed, tested and deployed the platform in less than 5 weeks.

For the major 500 race, we were there to support the launch of additional streams. The elastic pricing model ensured that there were no surprises. It’s a straight forward pay-for-usage model that can scale up at peak viewing, or shrink when the event ends and turn off when the season is over.

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The Result

Harmonic’s VOS360 SaaS enables the American racing organization to be more agile and simplify its operations. Viewers can feel like they’re part of the live-action thanks to the high-quality in-car video and pit-crew audio during auto races.

What are they saying

"Using VOS360 media processing as a service, we can deliver exceptional video quality to any screen."
Brad Lee, Director of Business Solutions at Hulman & Company