Personalization has become critical for fan engagement
Bally Sports has seen a shift in how sports fans watch and engage with content. Audiences are looking for an engaging, interactive streaming experience that can be personalized based on the viewer.
Personalized advertising
Bally Sports' platform now leverages server-side ad insertion (SSAI) to offer addressable advertising on live, linear, premium sports streaming. The precise targeting increases CPMs and revenue opportunities.
Content personalization
Enhance the user experience by personalizing end-user's streams. Based on SCTE 224 content access rights data, the correct asset is streamed to each subscriber.
Blackout compliancy
Managing content RSNs is complex. Bally Sports automatically adapts to the audiences' geo-location and adheres to regulations and restrictions for distribution set by sports leagues.
Delivering a new D2C service, reliably at scale
In a live sports streaming environment, resiliency and scalability are musts. Bally Sports deployed the VOS®360 platforms in a geo-redundant configuration on Microsoft Azure to achieve 99.995% uptime.
Geo-redundancy
Cloud geo-redundancy and source redundancy diversity ensure resilient, end-to-end, video delivery.
24/7 proactive monitoring
Rely on Harmonic's SaaS DevOps team to keep an eye on the health of live services, 24/7.
Live event support
Harmonic offers in-person support for live events for resource planning, event set-up and more.
Building the best sports streaming service in the market, together
As partners, Harmonic and Bally Sports worked together to create the right video architecture by combining Harmonic’s VOS360 platform, VOS360 Media SaaS, and VOS360 Ad SaaS, integrated with its custom CMS developed in-house and suite of front-end applications to provide subscribers with a premium live sports streaming experience.
