IndyCar Creates Experiences That Drive Fan Engagement

Entice viewers and gain reach.

Providing an immersive Experience
With an OTT Service

Leverage the acceleration of the time to market of the cloud while paying for channels only when they are in use. 

Looking for a Robust Scaling Solution

Live sports events inspire audiences and auto racing is no exception. Fans crave the excitement of holding the wheel in a tight curve before screaming to the finish line. For INDYCAR, a major U.S. racing organization, the goal was to provide value to viewers using the app, especially on race days. They wanted to increase the number of app users and improve fan engagement without expanding the budget.

LOOKING FOR A ROBUST SCALING SOLUTION

Live sports events inspire audiences and auto racing is no exception. Fans crave the excitement of holding the wheel in a tight curve before screaming to the finish line. For INDYCAR, a major U.S. racing organization, the goal was to provide value to viewers using the app, especially on race days. They wanted to increase the number of app users and improve fan engagement without expanding the budget.

EASY DEPLOYMENT FOR
FAST TIME TO MARKET

The racing organization chose our VOS®360 Live Streaming Platform, and we kept the pace. Deploying at racing speed requires expertise, adaptability, and real-world experience. We designed, tested and deployed the platform in less than 5 weeks.

For the major 500 race, we were there to support the launch of additional streams. The elastic pricing model ensured that there were no surprises. It’s a straight forward pay-for-usage model that can scale up at peak viewing, or shrink when the event ends, and turn off when the season is over.

The VOS360 Live Streaming Platform is easy to use. The organization’s team of operators was running it entirely solo by the third race in the season. The simplicity drove down operational costs for race day events. It allowed them to focus on creating unique experiences that captured audiences, race after race.

IndyCar

IndyCar gets results

Harmonic’s VOS360 platform enables the American racing organization to be more agile and simplify its operations. Viewers can feel like they’re part of the live-action thanks to the high-quality in-car video and pit-crew audio during auto races.

learn more about VOS360 Live Streaming

IndyCar

The Results

"Using VOS360 media processing as a service, we can deliver exceptional video quality to any screen."

Brad Lee | Director of Business Solutions, Hulman & Company

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WANT TO STAY UP TO DATE WITH INDUSTRY TIPS, NEWS & TOPICS?

It's easy to stay in the know when you join the Harmonic Connection. By filling out this form, you'll be signing up to receive our monthly newsletter filled with tips, news and topics that are trending in the industry. We promise once a month, you'll receive the newsletter you've been waiting to open.