Looking to launch new OTT subscription services
Cord-cutters and cord-nevers, people who have never subscribed to a traditional pay-TV service, are a serious issue for the pay-TV industry. In fact, GfK’s 2016 Ownership and Trend Report found that 25 percent of U.S. homes don’t subscribe to a pay-TV service, and the number of homes cutting the cord from cable and satellite continues to increase at a rapid pace.
One of the largest pay-TV operators in the United States sought to capitalize on this trend by offering an all-new OTT subscription service that includes live and on-demand content.
The goal was to successfully compete with other MVPDs, OTT content providers like Hulu and Netflix, and mobile operators that offer streaming services, such as T-Mobile.