Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

Blog Feature
Cost Comparison: On-Premises Vs Cloud Computing

Trying to decide between on-premises vs cloud computing for your video processing and delivery workflows? Here is how to analyze the total cost of ownership (TCO).

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6 Reasons to Bring Your Video Production Workflow to the Cloud

Upgrading to a cloud workflow for video processing, editing, encoding, storage, and delivery can help streaming service providers reduce management and maintenance costs, boost operational  efficiency, enable scalability, and reinforce security. That's a long list of benefits, and it's just the beginning of the discussion.

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Blog Feature
Live Sports Streaming and Video Delivery for Today’s Consumers

When you hear the words “video streaming” what generally comes to mind? For many people, it is a subscription-video-on-demand (SVOD) service like Netflix. But live video streaming is gaining momentum, especially for live sports. Viewers have a passion for watching live sports anytime, anywhere on any screen. A recent study found that fans are watching live sports most often on their smartphones and computers than they do on TV, despite the majority of sports media rights being held by linear broadcasters.

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Dynamic Ad Insertion: Tips to Best Monetize Your Content

Advertising is an effective way to monetize content and is a key driver for business growth. Selling ads can generate a lot of revenue, especially for high-viewership live content, or popular VOD. Global spend on TV advertising is expected to rise from $173 billion in 2018 to $192 billion in 2022, according to recent studies. The opportunities for monetization are expected to grow accordingly.

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5 Ways to Boost Your Revenues with Live OTT Sports Streaming

The numbers show that the popularity of live sports video is at an all-time high. More people are tuning in and they're most often watching on a connected device. How many times a day do you check your phone to get live score updates, or watch highlights? This is good news. Increasing numbers of viewers can translate into more revenue opportunities for you. To respond to changes in viewing habits live sports streaming is steadily moving to OTT.

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Blog Feature
Why Manifest Manipulation & the Cloud Are Crucial to Targeted Advertising

Dynamic advertising insertion (DAI) is the path to optimising advertising market share and CPM rates. Here’s why: Today, there’s growing consumer demand for personalised content. By delivering targeted ads, video providers can offer viewers more relevant content and enable advertisers to more effectively sell their product.

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