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When you hear the words “video streaming” what generally comes to mind? For many people, it is a subscription-video-on-demand (SVOD) service like Netflix. But live video streaming is gaining momentum, especially for live sports. Viewers have a passion for watching live sports anytime, anywhere on any screen. A recent study found that fans are watching live sports most often on their smartphones and computers than they do on TV, despite the majority of sports media rights being held by linear broadcasters.
Advertising is an effective way to monetize content and is a key driver for business growth. Selling ads can generate a lot of revenue, especially for high-viewership live content, or popular VOD. Global spend on TV advertising is expected to rise from $173 billion in 2018 to $192 billion in 2022, according to recent studies. The opportunities for monetization are expected to grow accordingly.
The numbers show that the popularity of live sports video is at an all-time high. More people are tuning in and they're most often watching on a connected device. How many times a day do you check your phone to get live score updates, or watch highlights? This is good news. Increasing numbers of viewers can translate into more revenue opportunities for you. To respond to changes in viewing habits live sports streaming is steadily moving to OTT.
Dynamic advertising insertion (DAI) is the path to optimising advertising market share and CPM rates. Here’s why: Today, there’s growing consumer demand for personalised content. By delivering targeted ads, video providers can offer viewers more relevant content and enable advertisers to more effectively sell their product.