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An evolution is underway in the digital terrestrial television (DTT) environment. Major market and technology developments, including the rollout of 5G networks, are shifting consumer viewing habits and driving change. Around the world, some broadcasters are faced with government mandates to free-up DTT spectrum to help accommodate 5G. In reaction to the loss of spectrum and the threat of streaming services, the objective of broadcasters is to improve the viewer experience by offering at least the same channel lineup, better video, and audio experiences and streaming services, as well as activate new revenue sources.
Delivering media and TV channels to affiliates and consumers worldwide has developed into a dynamic and diverse industry. Broadcasters and pay-TV operators delivering services using cable, IPTV, satellite (DTH) or traditional digital terrestrial TV (DTT) networks have been navigating a shift in consumer behavior and the expansion of the internet that sparked the arrival of over-the-top (OTT) services.
The video delivery industry is shifting to software and media processing in the cloud. However, for some, the cloud is a big jump. Why would you deploy media processing software on a private data center infrastructure? There are certain contexts where private data centers make sense. Here are a few:
No television operator wants to be responsible for a news headline like: “Blackout during Super Bowl Upsets Television Viewers.” But the truth is, sometimes no matter how much you prepare, outages can happen. If you’re the type of operator that has a solid video disaster recovery strategy, you’ll survive a failure.