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In the life cycle of a TV channel, “primary distribution” refers to the delivery of a fully originated channel by a programmer to distribution partners like pay-TV operators, free to air broadcasters and, more recently, OTT platforms.
The latest numbers on OTT are in. Digital TV Research has found that global OTT TV and video revenues will reach $64.78 billion in 2021, up from $4.47 billion in 2010 and $29.41 billion in 2015. Video programmers stand to gain huge revenue opportunities by taking advantage of these trends. For skinny bundles to be relevant and compete with traditional pay-TV offerings, local channels need to be a part of the equation.
With ATSC 3.0 just on the verge of completion, and the repack underway, now is the ideal time for broadcasters in the U.S. to start planning how and when they’ll migrate to the next-gen TV standard. ATSC 3.0 will provide broadcasters with the opportunity to offer superior over-the-air TV as well as deliver hybrid broadcast and broadband services to address the growing consumer demand for advanced television experiences on every screen.