Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

Programmatic Ad Insertion: Six Tips to Increase Yield
Programmatic advertising automates the buying and selling of ads. With greater precision and flexibility, programmatic ad insertion can help advertisers better capture the attention of desired...
October 29, 2021
10-Minute Read
Director, Playout Solutions
Cloud Streaming: Why Move Cable Video Services to SaaS?
Key Reasons Why MVPDs Move to Fully Managed Video Delivery Platforms Aging MVPD infrastructures hinder flexibility for expanding and evolving video distribution services as new trends emerge.  With...
October 27, 2021
4-Minute Read
Director, Playout Solutions
Guide to Video Blackout Management and Content Replacement
Everyone has experienced the disappointment of an unexpected video blackout. It’s the feeling you get when you log in to view an event on a streaming service and are told you can’t view it due to...
June 21, 2021
4-Minute Read
Director, Playout Solutions
Guide to Launching a FAST Channel
In January 2019, Viacom purchased Pluto TVTM for $340 million. In February of 2020, Comcast acquired XumoTM for over $100 million, and in March, Fox purchased Tubi for $440 million.
February 11, 2021
7-Minute Read
Director, Playout Solutions

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