Support
Contact

Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

SVOD vs TVOD vs AVOD vs HVOD: Video Monetization in VOD Explained
The OTT or streaming video market is rapidly transforming the entertainment industry. The global OTT market is projected to reach US $325 billion by 2024 and $420 billion by 2028. This growth...
February 13, 2024
13-Minute Read
Read more
Driving Results with Addressable Advertising: A Comprehensive Overview
Addressable advertising is gaining significant popularity and disrupting the advertising paradigm. According to Ampere Analysis, as of 2022, addressable advertising already makes up 17% of global TV...
November 30, 2023
8-Minute Read
Read more
The Ultimate FAST Channels Guide: Everything You Need to Know
Free ad-supported streaming television (FAST) is significantly disrupting traditional media consumption and advertising paradigms. In the U.S., FAST is expected to add 13.3 million new viewers in...
October 30, 2023
13-Minute Read
Read more
1

Popular Insights

The Benefits of Unified DOCSIS 4.0: Simplifying Broadband Network Evolution
By David Whitehead
April 7, 2025
Read more
Video Industry Trends and Technologies to Follow in 2024
By Eric Gallier
February 1, 2024
Read more
Unlocking Advanced In-Stream Advertising with VOS360 Ad SaaS
By Jean Macher
October 23, 2024
Read more
Broadband Operators Pick up the Pace with vCMTS and DAA Adoption
By Asaf Matatyaou
February 6, 2025
Read more
How Harmonic's Customer Migrated Seamlessly from Satellite to SRT Distribution
By Eric Gallier
December 4, 2024
Read more

Subscribe to our blog

Don't miss out! Keep up to date with the latest by subscribing to email notifications.
No thanks, I am not interested