Harmonic Blog

Stay on top of our latest news and hear from our thought leaders on the innovations and industry trends that hold promise for the future.

SVOD vs TVOD vs AVOD vs HVOD: Video Monetization in VOD Explained
The OTT or streaming video market is rapidly transforming the entertainment industry. The global OTT market is projected to reach US $325 billion by 2024 and $420 billion by 2028. This growth...
February 13, 2024
13-Minute Read
Driving Results with Addressable Advertising: A Comprehensive Overview
Addressable advertising is gaining significant popularity and disrupting the advertising paradigm. According to Ampere Analysis, as of 2022, addressable advertising already makes up 17% of global TV...
November 30, 2023
8-Minute Read
The Ultimate FAST Channels Guide: Everything You Need to Know
Free ad-supported streaming television (FAST) is significantly disrupting traditional media consumption and advertising paradigms. In the U.S., FAST is expected to add 13.3 million new viewers in...
October 30, 2023
13-Minute Read

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