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Primary Distribution SaaS is a powerful workflow that enables programmers to deliver channels to affiliates worldwide, cost-effectively and reliably. The pioneering solution is powered by Harmonic’s cloud-based media processing and delivery solution – VOS®360 SaaS.
Harmonic’s new CDN-enabled primary distribution is powered by its world-leading VOS360 SaaS media processing solution. TV programmers can send their channels directly via cloudlink to the VOS360 platform. Using the Syndicate app, programmers can invite new distributors and grant or revoke access to any channel in seconds. Distributors have their own Affiliate app to access channels from multiple programmers.
Primary distribution SaaS brings the flexibility of aggregation and distribution of channels to and from any location, within the same solution.
The platform is completely future proof and compatible with all formats (including UHD) and codecs. As with any VOS360 solution, primary distribution SaaS is continuously managed and monitored by Harmonic.
Sending channels to OTT distributors requires a new type of primary distribution. Primary distribution SaaS enables programmers to decorate their channels by adding accurate SCTE-35 metadata, so that content rights management (blackouts, content replacement) and monetization (targeted ad insertion) are possible on the OTT distributors side.
Programmers can also use the scheduling and playout capabilities of VOS360 to customize a channel and send variants with different branding, programming or ads, to specific distributors.
And of course channels can also be transcoded inside the primary distribution SaaS, thanks to Harmonic’s world-leading compression capabilities.
Harmonic’s primary distribution solution gives programmers access to a world of distribution partners, simply, reliably and cost-effectively. Programmers and distributors can use the solution to invite each other to establish new connections.
Compared to traditional fiber and satellite-based primary distribution workflows, the new cloud-based solution gives programmers delivering to 50 affiliates or less, an economically viable business model – and much more flexibility. Pricing is based on a-pay-as-you-grow model, with lowered total cost of ownership, as dedicated networking links and satellite transponders are no longer needed.
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