8K Is Making Progress Bit by Bit
It happened first at IFA 2019, Europe’s largest consumer tech conference in Berlin. 8K was everywhere. At IBC2019, expectations for 8K technology demonstrations were high. Since almost every TV maker around the world has announced 8K TV production. Many have even replaced their 4K TV offer with 8K.
As 2019 comes to a close, 8K continues to show strong interest, but what are the potential hurdles to overcome before mainstream adoption? We still don’t have enough information on next-generation MPEG codec or on Versatile Video Coding (VVC) licensing. And are we certain that VVC is the right option?
Phase 1: the demonstrations for future tech in today’s world
There is real-world proof that encoding for 8K is possible today. Here’s a rundown on some demos that showcase the possibility of 8K video:
- The live BT sports demo: This was a collaborative effort. From Amsterdam, multiple partners came together to deliver one hour of live broadcast in 8K showcasing the Gallagher Premiership Rugby 7s tournament. It proved that 8K can be produced and transmitted live from the stadium to the studios.
- Harmonic’s IBC2019 8K TV demo: This showed the next step from stadium to screen. With VVC, we can reach 8K resolution with close to 50% bit rate reduction over the popular High-Efficiency Video Coding (HEVC), but that’s not all. Harmonic was also live streaming using content-aware encoding (CAE) technology to provide different bit rates and resolutions from a KPN data center to the IBC Future Zone over a private line. We used updated firmware on a Samsung TV to decode the stream based on the DASH.JS player. The content of an equestrian show jumping contest that leads to an average of 14 m/s using CAE. This represented a world first. We can now measure the true potential of CAE and see how TV sets convert up to 8K. Today, NHK is transmitting live at 85 Mbps via satellite and using the compression techniques developed three years ago and it provides a less than optimal result. The Harmonic demo validates that CAE efficiency depends on content complexity. Even at 39 Mbps, we are still more than 50% lower than HEVC in production at NHK. This matches what VVC promises in 2022, proving that we can use today’s technology to deliver tomorrow’s content, and without burning the budget.
Phase 2: 8K adoption is starting, and it’s exciting
8K is now being delivered with technology that was developed almost three years ago, which explains the 85 Mbps figures. We are now entering the second phase. Operators want more affordable bit rates, with a goal to come close to what is currently used for 4K OTT streaming (a 25 Mbps connection is required for Netflix in HDR). We have demonstrated that it is now possible with a range of 14 Mbps to 39 Mbps, without any optimization done for 8K, using cloud-powered encoding and CAE technology.
2019 was the 8K pre-game. There are more 8K TVs being made, and sales are predicted to pick up in 2020. This is especially the case in countries where 8K will be available. Tomorrow’s 8K streaming experience on connected TVs is in the starting block and waiting for the go-ahead to launch at full speed. 2020 is just around the corner and the games are about to begin. And we mean the actual games. The 2020 Tokyo games are expected to be the first large-scale 8K content ever produced. Will you be watching?
Harmonic will be at Inter BEE 2019 to demonstrate how operators can enhance video quality across all screens, unify their OTT and broadcast delivery and launch channels faster with cloud-native software and SaaS solutions.
Stop by the Harmonic Booth 3407, Hall 3 to talk with a representative about how we can help you get future-proof today!
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