Historically, video processing has been computationally expensive. Today, the emergence of newer CPUs and GPUs has diminished the need for dedicated hardware appliances using FPGAs and ASICs. This move hasmade way for the cloudto play an increasingly important role in technology developments and deployments across the media and broadcast industry.
Cloud-based media processing serviceshave proven to be reliable and essential for video delivery. During the COVID-19 pandemic, the value of cloud services came to light. Video consumption increased exponentially as people around the world suddenly found themselves sheltering in place and spending an unprecedented amount of time at home.
Scaling video services to meet such demandis a critical aspect of every video distributor. However, with themassive shifts in consumption and demand, scaling quickly and elastically has become a make or break point. To ensure video delivery at scale, with high reliability and availability, operators and content providers are specifically embracing media processing and delivery services that are cloud-native and cloud-neutral.
Cloud-native video platforms are essential for scalability
Cloud-native computing is a software development approach that utilizes the cloud to deploy applications such as microservices in a modular, containerized approach. Microsoft expertly sums up the advantages of cloud-native systems, saying that they are designed to embrace rapid change, large scale, and resilience. Harmonic’sVOS®360 platformexemplifies the cloud-native media processing service, enabling you to flexibly scale resources on the fly without sacrificing video quality.
Cloud-neutral platforms ensure reliability
A single cloud platform allows for hardware, network and geographical redundancy, butleveraging multiple cloud platformsfor redundancy significantly increases reliability. It’s the difference between 99.995% and 99.9995% reliability. Containerized applications that are cloud-neutral allow you to port the application service from one cloud provider to another, or even from private data centers to the public cloud, and vice-versa. In addition to increased reliability of mission-critical services across multiple cloud platforms, cloud-neutral applications can take advantage of the strengths of each cloud platform.
A major challenge for service providers today isdisaster recovery, which seems to be needed more and more frequently. Backing up an entire video architecture with a second set of hardware is expensive and operationally time consuming. There are also occurrences when service providers only need resources to support short-term events. With a cloud-native service you’ve got an agile and cost-effective way to request temporary or redundant resources in the cloud. With a cloud-based service, you have a team of experts managing your video service 24/7, assuring the highest level of availability and maximum up-time.
The cloud creates operational efficiency
There are other cost benefits in choosing a cloud-based platform for video streaming. With on-premise hardware, resources are limited, and the infrastructure is not future-proof without a costly hardware refresh. Cloud platforms are constantly updated so providers will have access to the latest and greatest features, formats and capabilities.
Operationally, it’s costly to maintain on-premise hardware. The total cost of ownership needs to be considered, including factors such as maintenance of the building, cooling, power, head count, security and insurance. Eliminate operational complexity using Harmonic's VOS360 cloud-based platform. Operators and content providers canfocus or reallocate resources on what they do best, such as creating content, retaining and gaining subscribers and building more broadband services.
Unlocking cloud neutrality for your video delivery
Harmonic’s VOS360 platform leverages the flexibility of cloud-native infrastructures to meet the most demanding and complex requirements for media processing and delivery. It integrates with the three major cloud providers, Microsoft Azure, Google Cloud Platform and AWS. Being cloud-native and cloud-neutral, the platform brings increased agility, scalability and reliability to any video delivery scenario. Looking for more information about how to harness the power of the cloud? Get in touch with us to learn how our cloud-native solutions can work for you.